According to an article in the NY Times
, to follow up on their purchase of Five Across, Cisco is purchasing Tribe.net. It looks like they think that "social" networking with and among customers will become a standard part of corporate infrastructure. Fancy that. Marc Andreesen says this: "The idea that Cisco is going to be a force in social networking is about as plausible as Ning being a force in optical switches."
I'm not sure if I would go that far, given Cisco's resources, but his point has some validity. There's not a lot of ordinary people in the circles that Cisco typically runs in. Still, it looks to me that they've recognized that the networks that really matter to most companies are made of people, not machines. Good for them. Interesting times...
Labels: cisco, collaboration, community, culture, fiveacross, ning, nyt, participation, socialnetworking, tribedotnet, web2